Strategic insights prepared by experts
Hear what your audience really thinks about your brand before it explodes on Social Media. Receive executive reports with actionable recommendations, without having to learn any tool.
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Daily Processed Data
More than pretty reports: Insights that prevent crises and generate opportunities
Used by more than 150 companies in LATAM who no longer want to discover problems when it is too late. Every feature is designed to save you real time and money.
Real-time monitoring across 50+ platforms
Our team tracks ALL mentions of your brand (even the ones you think don't exist) across more than 50 platforms while you sleep. You receive instant alerts when something important happens.
Detect trends 72 hours ahead of your competition
Our analysts identify emerging patterns before they explode. You act first, not react late, so you capitalize on opportunities others don't even see coming.
Executive reports prepared by experts
Our team creates custom reports with actionable insights specific to your industry. Your CEO understands the ROI without needing a doctorate in data analysis.
Legal spying: Competitive monitoring 24/7
Our team uncovers which strategies work (and which fail) in your competition before you invest a single dollar. We guide you to replicate what works and avoid what doesn't.
Complete profile of your real audience
Don't guess who follows you. Our consultants analyze exactly what they think, what bothers them and what makes them buy. We deliver insights ready for action.
Global coverage in 15 major languages
Your brand speaks Spanish but your audience also uses Portuguese, English or other languages. Our team captures and analyzes conversations in 15 languages so no strategic mention slips through.
What Your Monthly Report Includes
Professional 20–30 page reports prepared by senior analysts. These are not automated reports — they are strategic analyses designed for business decisions.
6 Main Sections in Every Report
Executive Summary
Visual dashboard with main KPIs and monthly trends
Sentiment Analysis
Detailed classification of positive, negative, and neutral mentions
Top Mentions
Most relevant conversations and tweets/posts with the highest engagement
Competitive Analysis
Benchmark against your main competitors on social media
Topics & Trends
Word clouds, trending hashtags, and emerging topics
Strategic Recommendations
Actionable insights and next steps suggested by our analysts
Pages of detailed analysis per report
Human analysis, not automated
Delivery time from month close
Your industry is probably already here
Discover how companies like yours are solving real challenges with measurable results
E-commerce / Retail
Problem
You discover product complaints 3 weeks later when they've already impacted sales and reputation
Solution
Instant alerts for negative mentions on social networks, marketplaces and forums
Result
Response in under 2 hours. A retail client resolved a defective product crisis before it reached the press
B2B / SaaS
Problem
You don't know what your users say about your product vs competitors in specialized communities
Solution
Monitoring of forums, LinkedIn, Twitter and tech communities. Analysis of requested features
Result
A SaaS identified 5 critical features requested in communities. Prioritized them and increased conversions by 18%
Marketing Agencies
Problem
Clients ask for brand and competitor reports, but creating them manually takes 10+ hours per week
Solution
Customizable automatic reports ready to deliver to clients
Result
Agency reduced report time by 85%. Scaled from 8 to 25 clients without hiring more analysts
Consumer Brands
Problem
You launch campaigns but don't know in real time if they're generating positive or negative buzz
Solution
Live dashboard with sentiment analysis, mentions and campaign engagement
Result
Brand detected that its campaign was generating unwanted controversy. Adjusted messaging in 24h and saved the campaign
Banking and Financial Services
Problem
Reputation crises from social media complaints about app outages, incorrect charges or poor service explode in hours
Solution
24/7 monitoring of mentions on Twitter, Instagram. Real-time crisis alerts with sentiment analysis
Result
A bank detected a negative trending topic about an app outage. Activated crisis protocol and communicated a solution in 45 minutes before media picked it up
Delivery Apps
Problem
Users frustrated by delayed or wrong orders explode on social media. You have no visibility until it goes viral
Solution
Tracking of brand mentions, competition and operational keywords (order, delivery, delay). NPS benchmark vs competitors
Result
A delivery app identified a complaint pattern in a specific area. Detected a logistics issue and resolved it before losing customers at scale
Pharmacies
Problem
You don't know what customers think about product availability, prices vs competition or service quality at branches
Solution
Analysis of conversations about health, medications and shopping experience. Sentiment comparison by branch and vs competition
Result
A pharmacy chain detected recurring complaints about specific medication stock. Adjusted inventory and improved NPS by 23%
Festivals and Events
Problem
During the event you don't know if attendees are happy, if there are operational issues or what they're sharing on social media
Solution
Live dashboard of mentions, official hashtags, sentiment and trending topics. Real-time incident detection
Result
A music festival detected a bathroom issue in real time via Twitter. Resolved before it went negative viral and saved the experience
Supermarkets
Problem
Customers complain on social media about high prices, long lines or expired products but you don't see it until days later
Solution
Monitoring of mentions by branch, analysis of operational complaints and perceived price benchmark vs competition
Result
A supermarket chain identified a branch with recurring hygiene complaints. Immediate intervention prevented a health inspection and closure
Streaming / TV Apps
Problem
You launch new content but don't measure the real audience reaction in real time or what they're saying vs competing platforms
Solution
Analysis of conversations about releases, streaming quality, catalog and user experience. Benchmark vs Netflix, Prime, Disney+
Result
A platform detected organic buzz about a specific series. Capitalized on the momentum with a paid campaign and tripled subscriptions that week
Your industry not on the list?
Tell us your challenge and we'll show you how we can helpThe before and after that changes everything
Not promises — real results from companies that stopped doing things manually
Before: Chaotic Manual Monitoring
You manually search for your brand on Google, Twitter, Instagram every day
Google Alerts arrives late (24–48h delay) and misses 80% of mentions
You find crises after they've already exploded on social media (too late)
Excel reports taking 8 hours, full of errors and incomplete data
You don't know what competitors are saying or what works in the industry
Your team spends 20 hours a week copying and pasting mentions
See exactly what you receive each month
We don't sell vanity metrics. Each report includes actionable insights prepared by expert analysts
Sentiment Analysis
Monthly evolution of how your brand is perceived. We detect changes before they impact sales
Positive vs Negative vs Neutral
Comparison vs previous month
Change drivers identified
Competitive Benchmark
Your position vs competition in mentions, sentiment and share of voice
Share of voice by brand
Strategies that work
Opportunities detected
Alerts and Crises
Critical events detected and how we responded (or what you should do)
Alerts triggered and timing
Recommended action plan
Prevention of future crises
Success Story: Retail Fashion detects defective product in 4 hours
Our system alerted on negative mentions of a specific batch before it went viral. The client paused the campaign, offered proactive exchanges and turned a crisis into an exceptional service story.
Real-time detection: First alert within 4 minutes of the first negative mention
Impact analysis: 1,200 potential sales prevented ($42K in avoided returns)
Reputation saved: Sentiment improved +34% post-crisis vs. scenario without intervention
Spike in negative mentions detected: +340% in 15 min
Pause campaign, proactive communication, offer immediate exchanges
Access full library of success cases and report examples
Companies that went from reacting too late to acting first
Real results from clients who implemented Social Listening and transformed their brand management
Retail Fashion Chile
E-commerce / Fashion
The Challenge
We were discovering customer complaints about product quality 2-3 weeks later in Google reviews. By then we had already sold hundreds of defective units and the reputational damage was done.
The Solution
We implemented real-time monitoring across all platforms: Instagram, Facebook, Google Reviews, Mercado Libre and fashion forums. Automatic alerts whenever "defective", "poor quality" or "return" is mentioned.
"We detected a batch of jackets with zipper issues in less than 4 hours from the first mention. We paused the campaign, offered proactive exchanges and turned a crisis into an exceptional customer service story. Before this we would have taken weeks to notice."
Measurable Results
Crisis response time: from 3 weeks to 4 hours
Prevention of 1,200 defective product sales
34% increase in positive sentiment post-crisis
ROI: $18 for every $1 invested (savings in returns + saved reputation)
Fintech Pagos LATAM
Financial Services / B2C
The Challenge
The app went down on a Saturday at 11 AM (peak transaction time). Twitter exploded with furious users but our team found out 45 minutes later when it was already a negative trending topic. The competition took advantage to run guerrilla marketing.
The Solution
Social Listening with critical alerts 24/7. Real-time dashboard visible to the operations team. Automatic response protocol triggered when more than 20 negative mentions are detected in 10 minutes.
"The next time we had a technical issue, we detected it in 3 minutes. We published an official statement before it went viral, offered proactive compensation and turned angry users into brand advocates. The contrast with the previous crisis was stark."
Measurable Results
Crisis detection: from 45 minutes to 3 minutes
Sentiment during crisis: -78% negative vs -23% (55-point improvement)
Post-incident customer retention: 94% vs 67% in previous crisis
Positive mentions about transparency: +340%
Digital Marketing Agency
B2B / Professional Services
The Challenge
Clients asked us for brand monitoring reports but producing them manually took 8-12 hours per client. We couldn't scale. We turned down 3 large clients because we didn't have the operational capacity.
The Solution
We implemented Social Listening as a white-label service for clients. Customizable automated reports with our branding. We freed up 90% of manual analysis time.
"We went from serving 6 clients with 2 analysts to 23 clients with the same team. Profitability per client rose 61% because we deliver more value without increasing costs. Now Social Listening is our star service, not an operational headache."
Measurable Results
Scale: from 6 to 23 clients (+283%) without hiring
Analysis time per client: from 10 hours to 1.2 hours (-88%)
Service operating margin: +61%
Client retention rate: 96% (previously 73%)
Private University
Higher Education
The Challenge
Active competition on social media generating organic buzz about their programs. We were publishing content but didn't know what resonated, what prospects were saying or what competitive advantages to highlight. We lost 18% enrollment vs. the previous year.
The Solution
Analysis of conversations about higher education, specific programs and our brand vs. competitors. We identified what attributes prospects really valued (spoiler: it wasn't what we thought).
"We discovered that prospects valued flexible schedules and employability more than infrastructure (which was our main message). We pivoted the entire content strategy. In 4 months admissions inquiries rose 52% and we closed the year with 12% more enrollment."
Measurable Results
Admissions inquiries: +52% in 4 months
Enrollment the following year: +12% (vs -18% prior trend)
Social media engagement: +290%
Cost per qualified lead: -34%
Want similar results for your brand?
Schedule a personalized demoWhy clients stay (and never go back to Google Alerts)
We don't sell software, we sell human expertise. Real analysts interpreting data for you 24/7.
Monthly custom reports with actionable insights specific to your industry
Dedicated analysts who interpret data and recommend concrete strategies
Strategic consulting included: monthly meetings to optimize your digital reputation
Training your team in analysis methodologies (2 hands-on sessions)
Proactive crisis alerts with an immediate action plan prepared by experts
Human support in Spanish: talk to real analysts, not chatbots
Why choose Tooldata?
Transparent and objective comparison. No fine print, no marketing tricks.
Tooldata
Recommended
Manual Solution
DIY or in-house team
Competitor
International platform
Who does the work
Our analyst team
You or your in-house team
You with software access
Deliverable type
Custom executive reports
Manual searches
Generic dashboard to explore
Analysis and interpretation
Dedicated analysts interpret for you
You must analyze everything
You analyze with AI assistance
Strategic recommendations
Included in every report
You must interpret them yourself
Crisis management
Team responds in <3 hours
When you manage to detect it
You only receive an alert
Report frequency
Monthly + proactive alerts
When you have time
You must create them yourself
Assigned consultant
Dedicated to your account
Strategic meetings
1 hour monthly included
N/A
Extra $200+/month
Time saved per month
15–20 hours
0 (you do it)
10–15 hours (you still need to analyze)
Human expertise available
Full team of specialists
Limited to your own knowledge
Technical support only
We answer your questions before you book
The most common questions from our clients, answered with full transparency
Can't find your question here?
Write to us and we'll respond in less than 24 hoursJoin 150+ companies in LATAM
Your competition is already listening. Are you still guessing?
Full setup in 48 hours (not 3 weeks). First insights in your inbox the next day. No forced annual contracts, no complicated installations.
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