{"id":3956,"date":"2024-04-19T20:06:00","date_gmt":"2024-04-19T20:06:00","guid":{"rendered":"https:\/\/www.tooldata.io\/?p=3956"},"modified":"2024-04-19T20:06:01","modified_gmt":"2024-04-19T20:06:01","slug":"mes-del-libro-librerias-eventos-y-habitos","status":"publish","type":"post","link":"https:\/\/www.tooldata.io\/mes-del-libro-librerias-eventos-y-habitos\/","title":{"rendered":"Mes del Libro: Librer\u00edas, eventos y h\u00e1bitos"},"content":{"rendered":"\n<p><em>\u00bfCu\u00e1les son los pa\u00edses que m\u00e1s hablan sobre libros? \u00bfCu\u00e1l es la percepci\u00f3n de los creadores de contenido de libros? Datos clave en el  Mes del Libro.<\/em><\/p>\n\n\n\n<p class=\"has-small-font-size\">Mediante un levantamiento de las <a href=\"https:\/\/www.tooldata.io\/\">conversaciones digitales<\/a> en Redes Sociales y medios entre el<strong> 1 enero al 12 de abril (2024)<\/strong> sobre libros, librer\u00edas y t\u00f3picos asociados en espa\u00f1ol -en el marco del Mes del Libro-, se identific\u00f3 lo siguiente:<\/p>\n\n\n\n<ul class=\"has-small-font-size\">\n<li><strong>Volumen:<\/strong> Se han registrado <strong>10.813.143 menciones.&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"has-small-font-size\">\n<li><strong>Distribuci\u00f3n: <\/strong>80% de la conversaci\u00f3n fue generado en X (Twitter), 12% en Medios, 3% en Foros, 2% en Facebook, entre otros en menor grado.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"255\" src=\"https:\/\/www.tooldata.io\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-19-a-las-15.05.21-1024x255.png\" alt=\"\" class=\"wp-image-3957\" style=\"width:826px;height:auto\" srcset=\"https:\/\/www.tooldata.io\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-19-a-las-15.05.21-1024x255.png 1024w, https:\/\/www.tooldata.io\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-19-a-las-15.05.21-300x75.png 300w, https:\/\/www.tooldata.io\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-19-a-las-15.05.21-768x191.png 768w, https:\/\/www.tooldata.io\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-19-a-las-15.05.21.png 1294w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<ul>\n<li class=\"has-small-font-size\"><strong>Pa\u00edses que lideran la conversaci\u00f3n<\/strong>: Espa\u00f1a (29%), M\u00e9xico (20%) &amp; Argentina (13%). A continuaci\u00f3n se evidencia a mayor detalle:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"241\" src=\"https:\/\/www.tooldata.io\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-19-a-las-15.06.02-1024x241.png\" alt=\"\" class=\"wp-image-3958\" style=\"width:882px;height:auto\" srcset=\"https:\/\/www.tooldata.io\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-19-a-las-15.06.02-1024x241.png 1024w, https:\/\/www.tooldata.io\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-19-a-las-15.06.02-300x71.png 300w, https:\/\/www.tooldata.io\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-19-a-las-15.06.02-768x181.png 768w, https:\/\/www.tooldata.io\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-19-a-las-15.06.02-1536x362.png 1536w, https:\/\/www.tooldata.io\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-19-a-las-15.06.02.png 1792w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\"><strong>\u00bfCu\u00e1les son los g\u00e9neros m\u00e1s mencionados y las tem\u00e1ticas relevantes?<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">A grandes rasgos los <strong>G\u00e9neros m\u00e1s mencionados<\/strong> fueron: Novela (20%), Poes\u00eda (9%), Cuentos (9%) e Infantil (7%). En cuanto a <strong>g\u00e9neros tem\u00e1ticos:<\/strong><\/p>\n\n\n\n<ul>\n<li class=\"has-small-font-size\">Figuran los<strong> Cl\u00e1sicos con 146K menciones<\/strong> (Consultas sobre t\u00edtulos imprescindibles, <a href=\"https:\/\/twitter.com\/UNAM_MX\/status\/1774844256655495456\">Milan Kundera<\/a>, El Principito).<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed alignleft is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"es\" dir=\"ltr\">\u00bfTodo lector deber\u00eda leer los cl\u00e1sicos de la literatura universal? <br><br>\u00bfQu\u00e9 opinan? <a href=\"https:\/\/t.co\/jBA6IZpFBj\">pic.twitter.com\/jBA6IZpFBj<\/a><\/p>&mdash; Mar\u00edaPaz (@paz_bojorquez) <a href=\"https:\/\/twitter.com\/paz_bojorquez\/status\/1756071804894945700?ref_src=twsrc%5Etfw\">February 9, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<ul>\n<li class=\"has-small-font-size\">Romance: <strong>&nbsp;generando 122K menciones<\/strong>: (Solicitan recomendaciones en<a href=\"https:\/\/twitter.com\/AnaOpinaDeTodo\/status\/1748036518302617963\"> Wattpad<\/a>; conversaci\u00f3n sobre Fabricante de L\u00e1grimas (vs<a href=\"https:\/\/www.instagram.com\/reel\/C5Y2bfdIuXe\/\"> adaptaci\u00f3n<\/a>).<\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size\">Asimismo, con respecto a autores se evidenci\u00f3 que <strong><a href=\"https:\/\/es.wikipedia.org\/wiki\/Gabriel_Garc%C3%ADa_M%C3%A1rquez\">Gabriel Garc\u00eda M\u00e1rquez (Gabo)<\/a><\/strong>, lidera a ra\u00edz del lanzamiento de su novela p\u00f3stuma, memorabilia vinculada a su obra, en el top 4, tambi\u00e9n destacaron: Gabriela Mistral, Vargas Llosa y Tolkien.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>FILBO lidera &amp; Creadores de contenido<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">A nivel de Eventos, la <a href=\"https:\/\/feriadellibro.com\/\">Feria Internacional del Libro<\/a> (Filbo) encabeza a nivel de conversaci\u00f3n con el 69%, identificando dudas, oportunidades para transmisi\u00f3n del evento; entre otros. Cabe destacar que los eventos s\u00f3lo representan una muestra con respecto a activaciones en pa\u00edses.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><strong>Bookstagram lidera la conversaci\u00f3n<\/strong> (Debido a flexibilidad de formatos y acceso), denotando m\u00faltiples opiniones sobre la colaboraci\u00f3n con editoriales y las rese\u00f1as especializadas por g\u00e9nero. Sin embargo, existen distintas percepciones sobre el rol de &#8220;recomendadores&#8221; digitales, tendencias y colaboraciones.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Ant\u00e1rtica en medio de pol\u00e9micas + Compras online<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">Asimismo en cuanto a adquisici\u00f3n, <a href=\"https:\/\/www.antartica.cl\/\">Librer\u00edas Ant\u00e1rtica<\/a> en Chile destaca en la conversaci\u00f3n vs otras cadenas de la regi\u00f3n (a ra\u00edz de pol\u00e9mica de un t\u00edtulo controversial), mientras que en el \u00e1mbito digital se evidencian dualidades en cuanto a alternativas. <\/p>\n\n\n\n<p class=\"has-small-font-size\">Con respecto al \u00e1mbito digital surge preocupaci\u00f3n por la desaparici\u00f3n de la figura del &#8220;librero&#8221;, mientras que <a href=\"https:\/\/www.buscalibre.cl\/\">Buscalibre<\/a> sigue ganando terreno, encontrando una conversaci\u00f3n latente a ra\u00edz de reclamos y usuarios que realizan seguimiento constante de precios, c\u00f3digos y exigen una mejor atenci\u00f3n.<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/player.flipsnack.com?hash=OTg4Nzc5NjZBRUQrdnVmdjhhNXVuZg==\" width=\"100%\" height=\"480\" seamless=\"seamless\" scrolling=\"no\" frameBorder=\"0\" allowFullScreen allow=\"autoplay; clipboard-read; clipboard-write\"><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>Conversaciones digitales sobre libros en espa\u00f1ol. Pa\u00edses que m\u00e1s generan conversaciones. Considerando eventos, creadores y compra de libros.<\/p>\n","protected":false},"author":8,"featured_media":3966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"_uag_custom_page_level_css":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[17,16,18,15],"tags":[112,99,110,104,105,100,111,102,108,107,106,113,98,97,109,103,101,29,114],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mes del Libro: Librer\u00edas, eventos y h\u00e1bitos - Tooldata - Potencia tu Estrategia de marca con Social Listening y an\u00e1lisis de insights.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tooldata.io\/mes-del-libro-librerias-eventos-y-habitos\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mes del Libro: Librer\u00edas, eventos y h\u00e1bitos - Tooldata - Potencia tu Estrategia de marca con Social Listening y an\u00e1lisis de insights.\" \/>\n<meta property=\"og:description\" content=\"Conversaciones digitales sobre libros en espa\u00f1ol. 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Considerando eventos, creadores y compra de libros.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tooldata.io\/mes-del-libro-librerias-eventos-y-habitos\/\" \/>\n<meta property=\"og:site_name\" content=\"Tooldata - Potencia tu Estrategia de marca con Social Listening y an\u00e1lisis de insights.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tooldata\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-19T20:06:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-19T20:06:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tooldata.io\/wp-content\/uploads\/2024\/04\/blog-libros-2560-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Klie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tooldata_io\" \/>\n<meta name=\"twitter:site\" content=\"@tooldata_io\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Klie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tooldata.io\/mes-del-libro-librerias-eventos-y-habitos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tooldata.io\/mes-del-libro-librerias-eventos-y-habitos\/\"},\"author\":{\"name\":\"Daniel Klie\",\"@id\":\"https:\/\/www.tooldata.io\/#\/schema\/person\/7e73c202ee458496f6a68b1835aa6304\"},\"headline\":\"Mes del Libro: Librer\u00edas, eventos y h\u00e1bitos\",\"datePublished\":\"2024-04-19T20:06:00+00:00\",\"dateModified\":\"2024-04-19T20:06:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tooldata.io\/mes-del-libro-librerias-eventos-y-habitos\/\"},\"wordCount\":451,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.tooldata.io\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.tooldata.io\/mes-del-libro-librerias-eventos-y-habitos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.tooldata.io\/wp-content\/uploads\/2024\/04\/blog-libros-2560-2.jpg\",\"keywords\":[\"Amazon Libros\",\"Antartica Libros\",\"Bloqueo Lector\",\"Booktok Listening\",\"Booktube\",\"Buscalibre\",\"Comprar Libros\",\"Cu\u00e1nto leen en latam\",\"Feria del libro\",\"FIL\",\"FILBO\",\"Librer\u00edas Latam\",\"Libros Latam\",\"Mes del Libro\",\"Prestar Libros\",\"Social Listening Bookstagram\",\"Social Listening Libros\",\"Tendencias\",\"Tooldata Libros\"],\"articleSection\":[\"Chile\",\"Colombia\",\"Per\u00fa\",\"Social Listening\"],\"inLanguage\":\"es-MX\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.tooldata.io\/mes-del-libro-librerias-eventos-y-habitos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tooldata.io\/mes-del-libro-librerias-eventos-y-habitos\/\",\"url\":\"https:\/\/www.tooldata.io\/mes-del-libro-librerias-eventos-y-habitos\/\",\"name\":\"Mes del Libro: Librer\u00edas, eventos y h\u00e1bitos - 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