{"id":3731,"date":"2023-09-06T16:23:28","date_gmt":"2023-09-06T16:23:28","guid":{"rendered":"https:\/\/www.tooldata.io\/?p=3731"},"modified":"2023-09-06T16:56:50","modified_gmt":"2023-09-06T16:56:50","slug":"td-talks-4-como-aportar-con-datos-a-la-estrategia-de-creatividad","status":"publish","type":"post","link":"https:\/\/www.tooldata.io\/td-talks-4-como-aportar-con-datos-a-la-estrategia-de-creatividad\/","title":{"rendered":"TD Talks #4: \u00bfC\u00f3mo aportar con datos a la estrategia de creatividad?"},"content":{"rendered":"\n<p>\u00bfC\u00f3mo la data puede contribuir a m\u00faltiples \u00e1reas? \u00bfQu\u00e9 tanto aporta a la estrategia y a la creatividad? En este 4to TD Talks, conversaremos con&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/ACoAAB83dfgBzmkonP51B4OEEYWgmsGUIi7pyXk\">G\u00e9nesis Gabriela Basanta Morales<\/a>, Social Media Strategist, sobre su experiencia con grandes marcas y rubros.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.tooldata.io\/wp-content\/uploads\/2023\/09\/WhatsApp-Image-2023-09-06-at-1.16.36-PM-1024x558.jpeg\" alt=\"\" class=\"wp-image-3732\" style=\"width:503px;height:274px\" width=\"503\" height=\"274\" srcset=\"https:\/\/www.tooldata.io\/wp-content\/uploads\/2023\/09\/WhatsApp-Image-2023-09-06-at-1.16.36-PM-1024x558.jpeg 1024w, https:\/\/www.tooldata.io\/wp-content\/uploads\/2023\/09\/WhatsApp-Image-2023-09-06-at-1.16.36-PM-300x164.jpeg 300w, https:\/\/www.tooldata.io\/wp-content\/uploads\/2023\/09\/WhatsApp-Image-2023-09-06-at-1.16.36-PM-768x419.jpeg 768w, https:\/\/www.tooldata.io\/wp-content\/uploads\/2023\/09\/WhatsApp-Image-2023-09-06-at-1.16.36-PM-1536x837.jpeg 1536w, https:\/\/www.tooldata.io\/wp-content\/uploads\/2023\/09\/WhatsApp-Image-2023-09-06-at-1.16.36-PM.jpeg 1600w\" sizes=\"(max-width: 503px) 100vw, 503px\" \/><\/figure><\/div>\n\n\n<p>Tambi\u00e9n conversamos sobre 4 marcas del sector automotriz en Colombia:<\/p>\n\n\n\n<p>Ford es la que m\u00e1s genera conversaci\u00f3n <strong>(46%), Mercedes Benz (33%)<\/strong>, mientras que la que menos gener\u00f3 fue Honda (1%). <\/p>\n\n\n\n<ol>\n<li><a href=\"https:\/\/twitter.com\/VickyDavilaH\/status\/1686417177224601600\">Mercedes Benz<\/a> encabez\u00f3 la conversaci\u00f3n el 01\/08 (1.370), debido a mancha reputacional vinculada con Nicol\u00e1s Petro.<\/li>\n\n\n\n<li>Ford &amp; Mercedes Benz son las que m\u00e1s aparecen en medios de comunicaci\u00f3n.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p><strong>Escucha aqu\u00ed: <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: #04 - \u00bfC\u00f3mo aportar con datos a la estrategia de creatividad? ft. G\u00e9nesis Basanta\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/38LjtUAqSynhLkvNLO936r?si=e7eb4d55cb8e4486&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo la data puede contribuir a m\u00faltiples \u00e1reas? \u00bfQu\u00e9 tanto aporta a la estrategia y a la creatividad? En este 4to TD Talks, conversaremos con\u00a0G\u00e9nesis Gabriela Basanta Morales, Social Media Strategist, sobre su experiencia con grandes marcas y rubros.<\/p>\n","protected":false},"author":8,"featured_media":3733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[16,19],"tags":[52,36,54,27,51,55,50,30,24,53,29,35],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TD Talks #4: \u00bfC\u00f3mo aportar con datos a la estrategia de creatividad? - Tooldata - Potencia tu Estrategia de marca con Social Listening y an\u00e1lisis de insights.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tooldata.io\/td-talks-4-como-aportar-con-datos-a-la-estrategia-de-creatividad\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TD Talks #4: \u00bfC\u00f3mo aportar con datos a la estrategia de creatividad? - Tooldata - Potencia tu Estrategia de marca con Social Listening y an\u00e1lisis de insights.\" \/>\n<meta property=\"og:description\" content=\"\u00bfC\u00f3mo la data puede contribuir a m\u00faltiples \u00e1reas? \u00bfQu\u00e9 tanto aporta a la estrategia y a la creatividad? 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